There are three types of shoppers, The Power Shopper, The Reluctant Shopper and the Inspirational Shopper.
The Moons target audience is the inspirational shopper who can spend hours and hours looking in windows,
and who absolutely love shopping.
When working with design, I put on a certain hat. I like to compare it to what actors do when they
want to understand the character they are playing. The best actors live and breath their characters, even
outside the set, to
immerse themselves in the thoughts and feelings of that character. In similar ways I become the user
of the product I am designing.
"I become the user of the product I am designing."
I always strive for a certain ambience and I trust my intuition quite heavily to
decide what it is and how to achieve it. Design is to me smells, sounds, temperatures and textures. Only later I
put my intuition to the test
by observing if my users feel the same way, and my personal emotions has to step aside.
For The Moon I wanted to create a feeling of egyptian cotton and matured vanilla. Soft and pleasant, like almond
milk baths and Sundays morning lattes. A non-intrusive place
where I can feel relaxed and comfortable. Where the power shopper would want bright, clear colors to
power through the experience as efficiently as
possible, I,- the inspirational shopper will find my way when I am ready to make a purchase.
(I am actually a power shopper myself, I hate shopping).
The UX process is rather messy, constantly evolving and going through many stages of testing, stakeholder
reviews and feedback,
changes, modifications and discoveries. Sometimes even fortunate accidents and huge surprises. The process is
never the same from project to project.
On The Moon, I took over UX from the developers half way through the project. They never had any
wireframes or overall plan for the UX, so
I had limited power to restructure the flow due to code structure and time constraints. In cases like this the
challenge is to
improve as much as possible with what you got and simultaneously work diligently to convince investors and
stakeholders to invest
in new features and improvements.
ADOBE XD: Product
filter & zoom flow mockup
ADOBE XD: Random UX
wireframes, in no specific order
ADOBE XD: High level
chat UX, just to get programmers started with modifications to existing design
The Moon Shopping - UX/UI | Identity | Iconography |